Project Dates:
October 01, 2014
November 30, 2014

Print billboard

Princess Avenue just south of East Hastings Street

Vancouver, Canada

Strathcona Billboard Project, Vancouver – October 2014

PATTISON Outdoor Advertising and the Back Gallery Project are pleased to announce their first-ever collaboration, presenting The Strathcona Billboard Project, featuring Vancouver-based artists Ben Skinner from October 6 to 31 and Antonio Eligio Fernandez (Tonel) from November 3 to 28, 2014. The Strathcona Billboard Project is part of PATTISON’s ongoing Art in Transit programme.

The Strathcona Billboard Project extends the public’s access to local artists and treats viewers to approachable, yet thought-provoking contemporary art on PATTISON Outdoor’s static billboard adjacent to the Back Gallery Project on Princess Avenue just south of East Hastings Street in the historic and diverse neighbourhood of Strathcona.

Featured from October 6 to October 31, Skinner’s Don’t Waste Your Time is based on a 2012 artwork of the same name in which the text is written in 3D letters intricately cut out of paper. The artist often utilizes phrasing that initially seems quite ordinary, but on closer inspection become provocative statements that elicit personal, social and sometimes political responses. In its current iteration, the Don’t Waste Your Time billboard is a call to action for the community, inviting the viewer to consider uses for their own time and energy.

Tonel’s A house that I like when tú y yo estamos inside (2014) details the social relevance of sharing a place with a person or people that we love and the importance of having roof over one’s head. The placement of the ‘cosmic house’, the home that is being ‘liked’ in this drawing, can be anywhere: in this or that neighborhood, on the Earth or on the Moon, as long as it is a place where partners, family, friends or loved ones coexist and share their lives. A house that I like when tú y yo estamos inside is featured on PATTISON Outdoor’s Princess Avenue billboard from November 3 to 28, 2014.

“By taking the artwork outside the gallery and placing it in a public context, we are able to reach a broader audience and engage with our immediate community beyond the gallery hours. It also allows us to give local artists greater visibility, and for the gallery it’s an opportunity to explore public art, which is why we are appreciative of this collaboration with PATTISON,” said Monica Reyes, Director, Back Gallery Project.

“Public art plays an important role in building culturally rich communities,” said Sharon Switzer, National Arts Programmer and Curator, PATTISON Onestop. “We believe that this pilot project will be a small but significant contribution to the cultural life of this neighbourhood, helping to expand our collective horizons.”

Ben Skinner (b. 1977) grew up in a small oil town in Southern Ontario. He graduated with a BFA, Interdisciplinary Fine Art, Nova Scotia College of Art & Design in Halifax (2000), and an MFA, Art & Technology, School of the Art Institute of Chicago (2003), where he was also the recipient of the Visiting Artist Program Fellowship Award. Ben Skinner lives and works in Vancouver, British Columbia. http://benskinner.com

Antonio Eligio Fernandez (Tonel) (b. Havana, 1958) graduated with a degree in art history from the University of Havana (1982) and is an artist, writer, and curator. He has exhibited in the Havana and Sao Paulo Biennials and at several other institutions in Cuba and abroad. His work is included in many public and private collections, among them: Museo Nacional de Bellas Artes, Cuba; Ludwig Forum für Interanationale Kunst, Germany; Museo de Arte Moderno La Tertulia, Columbia; and the University Art Museum at Arizona State University, USA. In 1991 he was awarded the prize for art criticism by the Cuban Section of the International Art Critics Association (AICA). He was awarded a Rockefeller Foundation Fellowship in the Humanities (1997-1998) and a John S. Guggenheim Foundation Fellowship for painting and installation art (1995). Antonio (Tonel) Eligio Fernandez is currently a visiting artist/scholar at the Center for Latin American Studies, Stanford University.


Back Gallery Project – www.backgalleryproject.com
Back Gallery Project was established in 2007 with the goal of offering a platform where young and emerging artists and curators can showcase their work while bringing attention to relevant issues that stem from their everyday practice and interests. The gallery has been operating in the heart of Strathcona since 2013, the same neighbourhood that is home to the Cultural Crawl in Vancouver. In that time, the gallery has received enormous media buzz, press and reviews about its programming which has brought a new and diverse audience to the community.

PATTISON Outdoor Advertising – www.pattisonoutdoor.com 
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON is headquartered in Toronto Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast.

Art in Transit – www.artintransit.ca  @ArtTransit
Art in Transit represents PATTISON’s  ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines.

For more information, contact: 
Monica Reyes, Director, Back Gallery Project – 604.336.7633 – monica@backgalleryproject.com
Marie Nazar, Arts Publicist, PATTISON Onestop – 416.762.7702 – marie.nazar@bell.net