Art in Transit: Arts and Culture on Pattison Media
PATTISON Onestop, in partnership with the curatorial collective Art for Commuters, has brought 85 arts and cultural projects to PATTISON Outdoor Advertising networks across Canada since 2007. Our long standing relationship brings together leaders in digital out-of-home media with established contemporary artists, curators and programmers in a uniquely successful mingling of business and the arts. Many of our projects are curated by our own Arts Programmer/Curator, Sharon Switzer, and others are produced in partnership with local arts and culture festivals and organizations.
About Our Programming
Art in Transit runs a number of annual programs as well as unique programming almost every month of the year.
Art in Transit programming introduces a general urban populace – over one million daily TTC commuters – to a range of digital public art by offering entertaining and thought-provoking projects and festivals that require no previous knowledge of contemporary art. Art in Transit also runs arts and cultural programming throughout the year on the PATTISON Onestop network of shopping mall screens right across Canada.
You can reach the standalone websites for our annual programs by clicking the links on the right. You can find out more about our ongoing programming by reading our Blog or our Programming section.
Each year in September when Toronto is engulfed in festival fever, the underground tunnels of the TTC add to the city’s film culture with the Toronto Urban Film Festival (TUFF); playing on Pattison Onestop’s hundreds of digital displays on subway platforms across the city. This award-winning 11 day festival, screens one-minute films every 10 minutes to over one million daily commuters throughout the TTC subway system; while designated downtown screens called ‘Film Zones’ play TUFF non-stop throughout the duration of the festival. Co-Produced with Art for Commuters.
Each year for the entire month of May, over a million commuters traveling the Toronto Transit system are entertained by Contacting Toronto, a thought-provoking, themed photo exhibition on Pattison Onestop’s network of digital screens on subway platforms. As an official public installation of the CONTACT photography festival, our exhibition is featured at the main festival press conference and is given a two-page spread in the Festival catalogue. Co-Produced with Art for Commuters.
Each year during Nuit Blanche, the TTC plays host to one of the night’s most travelled independent projects. DRIFT features experimental animations and digital abstractions that drift across subway platforms on the Onestop network of hundreds of TCC screens. For 12 straight hours, DRIFT dominates the underground tunnels, bringing art to over one million commuters, without interruption from the usual news and advertisements that populate the screens. Co-Produced with Art for Commuters.
Dear City Canada, launched in July 2013, is an innovative cross-country, public art project and dialogue about the cities we inhabit. We ask people to tweet love letters to their cities and we share them on digital billboards as well as on screens in shopping malls right across Canada. The project will return to Pattison digital billboards and screens in July 2014. Produced by Pattison Onestop. Presented in partnership with Spacing Magazine.
Author Shawn Micallef (Stroll: Psychogeographic Walking Tours of Toronto) tweets his thoughtful impressions of Toronto for Stroll City, and Torontonians are encouraged to tweet back @StrollCity. Participants’ responses are seen along with Micallef’s tweets, every ten minutes on Pattison Onestop’s entire TTC network of digital displays on subway platforms across the city. We look forward to the return of StrollCity in 2015.
About PATTISON Onestop – Pattison Outdoor Advertising is Canada’s largest Out-of-Home advertising company, serving over 100 markets coast-to-coast. Pattison Onestop, a division of Pattison Outdoor, is a world leader in the development and operation of Digital Out-of-Home Media (DOOH) for mass transit, mall, retail, hospitality, residential, office, and outdoor environments. For more information on Pattison Onestop’s National portfolio of DOOH Networks visit: www.pattisononestop.com
About Art for Commuters – Art for Commuters was founded in 2007 by Sharon Switzer, and brings over 100 artworks per year to the Pattison Onestop TTC subway platform screens. Through it’s projects on the these screens, Art for Commuters offers a wide range of contemporary artistic voices, including photographers, filmmakers, video artists, and animators, the opportunity to showcase their work in the public spaces frequented by urban travellers. Art for Commuters other collective members are Jean-Paul Kelly, Lori Newdick, and Claire Sykes. www.art4commuters.com
About Sharon Switzer: Art for Commuters Founder; Pattison Onestop Arts Programmer and Curator – In addition to running all Art for Commuters programs, Switzer has been an active member of the Toronto arts scene for 20 years. In that time she has curated many exhibitions, and has served as jury member for a number of festivals and competitions. As an artist Switzer has exhibited her video art in Canada and the U.S. and exhibited in Art Fairs and art galleries around the world. Her art is represented by Corkin Gallery, Toronto, where she had a solo exhibition in March 2012. Switzer has also taught extensively the University of Western Ontario and OCAD University. She holds an MFA from the University of Western Ontario and is an alumna of the Canadian Film Centre’s Media Lab.